Effective Leadership is one of the core elements of our exclusive Success Through People(c) Model, and is key to diving business performance and profitability.

​One of the common attributes of highly effective leaders is that they are inevitably great coaches. They manage their people in a way that gets the best out of them – they nurture their talents, help them identify opportunities for development and inspire their efforts to improve. 

The GROW model is a simple framework designed to facilitate constructive coaching conversations. Originally developed in the 1980s by performance coach Sir John Whitmore, GROW stands for:

  • Goal 
  • Current Reality 
  • Options (or Obstacles) 
  • Will (or Way Forward)

In using the GROW model, the coach facilitates a conversation with his/her “coachee” by stimulating and encouraging their thinking around these 4 steps through a series of questions such as those suggested below: 

Establish the Goal: 

  • What is the subject matter/problem/behaviour/task or issue we need to address? 
  • What would you like to get out of this session/process? 
  • How does this issue relate to your long-term goal and the goals of the team/business? 
  • How will we know that the goal has been achieved? What will success look like? 

What is the Current Reality?

  • How are things going at the moment? 
  • How much control do you personally have over the outcome? 
  • Who else has some control and how much? 
  • What action steps have you taken so far? 
  • What has stopped you from doing more? 
  • What obstacles will you need to overcome on the way? 
  • What resources/support do you already have and what else do you need? Where will you get them? 

What are the Options? 

  • What are the different ways in which you could approach this issue? 
  • Make a list of the alternatives, large or small, complete or partial solutions
  • What would you do if you had more time, a larger budget, or if you were the boss?
  • What would you do if you could start again with a clean sheet? 
  • Would you like me to suggest some options? 
  • What are the pros and cons of each of the options? 
  • Which would give you the best results? 
  • Which of these solutions appeals to you most/feels best to you? 
  • Which would give you the greatest sense of satisfaction?

What is the Way Forward?

  • Which option or option/s will you choose? 
  • What are your measures of success? 
  • When precisely are you going to start and finish each action step? 
  • What can you do to eliminate any obstacles, internal or external? 
  • Who needs to know what your plans are? 
  • What commitment (on a scale of 1 to 10) do you have to taking these agreed actions? 

With practice, the GROW model can become a great tool for improving the effectiveness of your conversations with your employees, and therein contribute to your mutual success.